The Most Outgoing Person in the Room Is Still Eating Alone
I was at a conference last week. Scaling New Heights. It was a room full of people doing interesting work, with conversations about AI around every corner and the kind of energy you only find when everyone is trying to solve similar problems at the same time.
And yet, the thing I couldn't stop thinking about had nothing to do with technology.
A few weeks earlier, a physician friend from Canada came to visit. He's someone my husband has known since medical school and one of the most genuinely warm, outgoing people I've ever met. He's the kind of person who remembers your children's names, asks thoughtful questions, and somehow makes you feel like you're the most interesting person in the room.
During his visit, he shared something that stuck with me.
He told me he can't build camaraderie with his own staff anymore.
Not because he stopped trying.
Because he became the owner.
The moment that happened, something shifted in the way people related to him, no matter how intentional he was about creating connection.
I've been thinking about that ever since.
Then, while I was at the conference, I came across a personality concept I'd never heard before: the otrovert. It's described as someone who appears extroverted, connects deeply one-on-one, but never quite feels like they belong to any particular group. Not because they're rejected. They're simply wired differently.
I'll admit, it felt like someone had finally put a name to something I'd experienced myself.
I'm not here to tell you what personality type you are.
But I do think this concept describes something many business owners experience without ever saying out loud.
When you become a business owner, you leave your tribe.
You leave the hospital system, the group practice, the W-2 with benefits, the break room conversations, and the coworkers who shared the same daily challenges.
You step into something new.
Now you're adjacent to every world, but fully inside none of them.
The physician community doesn't quite fit anymore.
The traditional business owner community doesn't always fit either.
You're at the conference, in the room, doing the work, yet somehow still watching from just outside the glass.
That isn't a flaw.
But it can be lonely.
And I don't think we talk about that enough.
Last year I wrote about something similar. We often assume the most successful, visible people in our networks are already taken care of. They're already invited. Already connected. Already supported.
So no one reaches out.
No one sends the email.
No one makes the call.
And sometimes the most outgoing person in the room ends up eating lunch alone.
Not because no one likes them.
Because everyone assumed someone else had already invited them.
That same dynamic exists inside your business.
Your clients assume you're doing great.
Your referral partners assume you're busy.
Your team assumes you've got everything under control.
And maybe you do.
But having things under control isn't the same thing as feeling connected.
Standing in a conference filled with AI demonstrations and conversations about automation, I kept coming back to the same belief I've held for a long time.
Technology isn't the differentiator.
You are.
The trust someone places in you when they hand over the messy, overwhelming, "I have no idea what I'm doing" parts of running their business isn't something software can replicate.
Real relationships still matter.
Listening still matters.
Trust still matters.
If you've been feeling a little outside the group lately, whether in your industry, your market, or even your own practice, I'd encourage you to consider this:
Maybe you're not missing something.
Maybe you're simply building something different.
One real conversation at a time.
I still believe that's worth a lot.
Maybe now more than ever.
Tomorrow is a new day to do business better.